BlogCouch dot com

If you use the internet on a regular basis, you are sure to have heard about blogs. Many people use blogs to write about personal topics, feelings, and opinions. But did you know that blogs are also used as a business marketing tool? The interactivity of blogs along with the ease of creation and maintenance makes them an attractive option for online marketing purposes. Developing a regular readership of your blog can help you to achieve several goals. You can build solid customer relationships, inform people about your products and services, and generate links for search engine optimization purposes. Take a look at the many ways that having a blog can benefit your business and you’ll find ways to use blogs almost immediately in your marketing efforts.Setting Up a BlogSetting up a blog can be pretty simple if you have the patience and time to learn how to use one. You can choose to design your own blog format on your existing site or you can use a blog from Wordpress or www.blogger.com. Your marketing goals will help you to decide which type of blog to use. Blogs from www.blogger.com are free

The blogging phenomenon has started to make companies view the potential benefits of corporate blogging. They all agree that blogs achieve a mass media effect through the high level of networking in the blogosphere wherein news disseminates very rapidly. The blogosphere (online community of blogs and their writings) has heralded a new communication tool that can influence public opinion of a company. However, companies are slow to react to the growing credibility of corporate blogs as communication channels.A recent list of Fortune 500 company blogs shows that only 5% of the United States’ corporations have joined the blogging arena. Companies are treading this still unfamiliar territory with caution and skepticism. Company executives, public relations people and legal experts are just starting to figure out how they can utilize the potential of business blogs without subjecting themselves especially their companies to possible complications. Indeed, some companies are hesitant to plunge into the “scary” world of blogging for fear of encountering legal and business risks inherent in blogging such as libel, slander, lawsuits and disclosure of confidential and proprietary information.Despite the fear, some industry leaders like Microsoft, IBM, Sun Microsystems and General Motors, to

HTML clipboardTwo of the most important axioms of Internet marketing are to know your advertising medium and know your audience. If your AdSense ad design and placement is driven by emotion and personal preference rather than facts, then you will ultimately fail as an Internet marketer. It is imperative to use ad designs that are effective while taking into account what you know about your audience.Let’s first talk specifically about ad design. When using Google’s text ads you do not want to use borders. Many people believe the borders make their Adsense ads stand out, and they would be correct. Therein lays the problem. You do not want your ads to stick out like a sore thumb. You’re sending a signal that this is an ad and most people have an aversion to being solicited. Therefore their reaction, in a sense, is to dodge or ignore the ad. However, if your Adsense ads look like they’re a regular part of your web page visitors to your website are more apt to scan the ads and hopefully click on them.What about ad color? This may insult your artistic proclivities, but stay with the

Let me tell you a story about karma and how I made $250 by reporting an Adsense cheater!It started when I came upon a web site where some kid was blatantly breaking the rules by asking his buddies to click on his Adsense ads.This has got to be one of my biggest pet peeves! Why do people think they can break the rules at the expense of other peoples’ AdWords budgets?So I did what a lot of people do… I contacted Google!I figured Google would shut this punk down immediately. Boy was I wrong!Every time I went back to this kid’s web site the message asking his friends to click the ads were still there! This went on for a few weeks and I really started to get ticked off at the lack of response on Google’s part.So I decided to take matters into my own hands.I used this software I created called “Google Sponsor Lister” (You can get it at AdsenseSchool.com) to find every sponsor who was targeting this kid’s niche.I contacted each sponsor directly and told them there was a chance their ads were being displayed on a cheater’s site

Getting your blog ranked high on Google is a fantastic way to attract potential clients. Here’s how it’s done.1. Select Your Keywords and Keyword PhrasesChoose the keywords and keyword phrases you want your blog post to rank high for on the Google search engine results page. For example, I want my blog post to rank high for the term, “blog ranked high on Google.” Currently there are approximately 286,000 pages using this term so I’ll have to do everything in my power to compete with these web pages to get my blog post on the first page of the Google results page for that term.My keyword phrase also includes other keyword phrases like, “ranked high on Google” with about 310,000 competing pages and “high on Google” with over 71 million competing pages. Getting to the first page for these terms would be a bonus.2. Use Your Keywords in Your Blog TitleGoogle pays very close attention to the words and phrases you use in your blog title. Notice how I used the term, “blog ranked high on Google” in the title of this article. It’s important to use your keyword phrase in your