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Regardless of whether the blog you are reading is a personal account marking an anecdote in somebody’s life or whether the blog relates to an advertising campaign presented by an international company to make prospective customers aware of their products, template design for these blogs is important. With a blog you can read a lighthearted, newsy account of somebody’s day with product advertising strategically slotted into that same blog. In other words, a prospective customer is reading about a product you might want to sell without your advertising appearing particularly overt or ‘in-your-face’.

Email AdvertisingEssentially, in such a case as advertising products through the use of blogging, embedded links, linking the blog reader back to an official product website is essential – and an essential component of the blogging template design. Subscribing to a blog newsletter is an ideal way of building your subscriber list to enable you to legitimately pursue the lucrative email marketing sector which is fraught with dangers to the unwary marketer following the CAN-SPAM campaign.

Product ReviewsMany people assiduously write a daily blog as a way of getting something ‘off their chests’. When it comes to product reviews, this can be… Continue reading

The classic picture of the ELT (English Language Teaching) classroom is one in which there are rows of desks, a blackboard, students, a teacher, paper and pencils.  Even with the advent of instantaneous information via the World Wide Web, the ELT classroom remains relatively unchanged.  However, the winds of change are upon the ELT profession.  Many educators are now taking advantage of the vastness of the Internet.  Moreover, most teachers are using the Internet for planning, research and the exchange of ideas.  There is so much more to be found and used.  If harnessed correctly and constructively, the Internet can be a priceless tool for the ELT classroom.   This paper will discuss current practices for reading and writing in the ELT setting, and more specifically, the use of ‘web logs’ or ‘blogs’ in the ELT classroom.   First, a discussion covering common methods used in most ELT classes and move to a more progressive approach to alternative assessment, portfolio assessment, and journaling.  Next, an explanation of this technology, its uses, and potential will be given.  Finally, suggestions for use, ideas, and links will be listed. The sky is truly the limit where the ELT… Continue reading

Unless you are one of those people who tend to stick their heads in the sand, ostrich-wise, there are not many computer savvy people who don’t know what a blog is. However, for the ostriches amongst you, a blog is an online journal where any person online, if they choose to, can write about their experiences, concerns, opinions and ideas and then post this personal record online where all the world can read it. Nowadays there are innumerable blogging sites, specific websites designated to publishing personal blogs and nothing else.

All Blogs are Different Blogging has come a long way since it was first introduced. There are many blogging websites which have the facilities to include your audio or video files with your blogs. As you read through lots of different blogging sites you will notice one thing that all blogs have in common: that is, they are all different! They each follow different text layouts, a range of styles and a choice of formats, as well as using a diversity of settings.

You are the Author When you write a blog for publication the final choice as to how it looks after publication is… Continue reading

Blogs are becoming more and more popular. In many quarters it now seems that having a blog is more normal than not having a blog. Blogs are a place where you can rant and rave about things that have effects on your daily life, keep a diary, or talk about your favorite hobby. Now many Web businesses are starting blogs to keep in contact with customers and give customers the heads up on new products and services being considered.

The blog has become a marketing tool. Internet promotion is no longer simply a matter of having a website and advertising its existence on every popular website and in every popular newsletter. Now you can promote your business products and services with blogs.

People who spend a lot of time using the Web have likely read many blog posts whether they realize it or not. Most of the younger generation either has blogs or spends a great deal of time reading friends’ blogs. The young adults of today spend a great deal of time reading blogs such as those put out by their favorite authors or blogs that have product reviews.

One of the most interesting recent… Continue reading