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Analyzing your web traffic statistics can be an invaluable tool for a number of different reasons. But before you can make full use of this tool, you need to understand how to interpret the data.
Most web hosting companies will provide you with basic web traffic information that you then have to interpret and make pertinent use of. However, the data you receive from your host company can be overwhelming if you don’t understand how to apply it to your particular business and website. Let’s start by examining the most basic data – the average visitors to your site on a daily, weekly, and monthly basis.
These figures are the most accurate measure of your website’s activity. It would appear on the surface that the more traffic you see recorded, the better you can assume your website is doing, but this is an inaccurate perception. You must also look at the behavior of your visitors once they come to your website to accurately gauge the effectiveness of your site.
There is often a great misconception about what is commonly known as “hits” and what is really effective, quality traffic to your site. Hits simply means the number of information requests received by the server. If you think about the fact that a hit can simply equate to the number of graphics per page, you will get an idea of how overblown the concept of hits can be. For example, if your homepage has 15 graphics on it, the server records this as 15 hits, when in reality we are talking about a single visitor checking out a single page on your site. As you can see, hits are not useful in analyzing your website traffic.
The more visitors that come to your website, the more accurate your interpretation will become. The greater the traffic is to your website, the more precise your analysis will be of overall trends in visitor behavior. The smaller the number of visitors, the more a few anomalous visitors can distort the analysis.
The aim is to use the web traffic statistics to figure out how well or how poorly your site is working for your visitors. One way to determine this is to find out how long on average your visitors spend on your site. If the time spent is relatively brief, it usually indicates an underlying problem. Then the challenge is to figure out what that problem is.
It could be that your keywords are directing the wrong type of visitors to your website, or that your graphics are confusing or intimidating, causing the visitor to exit rapidly. Use the knowledge of how much time visitors are spending on your site to pinpoint specific problems, and after you fix those problems, continue to use time spent as a gauge of how effective your fix has been.
Additionally, web traffic stats can help you determine effective and ineffective areas of your website. If you have a page that you believe is important, but visitors are exiting it rapidly, that page needs attention. You could, for example, consider improving the link to this page by making the link more noticeable and enticing, or you could improve the look of the page or the ease that your visitors can access the necessary information on that page.
If, on the other hand, you notice that visitors are spending a lot of time on pages that you think are less important, you might consider moving some of your sales copy and marketing focus to that particular page.
As you can see, these statistics will reveal vital information about the effectiveness of individual pages, and visitor habits and motivation. This is essential information to any successful Internet marketing campaign.
Your website undoubtedly has exit pages, such as a final order or contact form. This is a page you can expect your visitor to exit rapidly. However, not every visitor to your site is going to find exactly what he or she is looking for, so statistics may show you a number of different exit pages. This is normal unless you notice a exit trend on a particular page that is not intended as an exit page. In the case that a significant percentage of visitors are exiting your website on a page not designed for that purpose, you must closely examine that particular page to discern what the problem is. Once you pinpoint potential weaknesses on that page, minor modifications in content or graphic may have a significant impact on the keeping visitors moving through your site instead of exiting at the wrong page.
After you have analyzed your visitor statistics, it’s time to turn to your keywords and phrases. Notice if particular keywords are directing a specific type of visitor to your site. The more targeted the visitor – meaning that they find what they are looking for on your site, and even better, fill out your contact form or make a purchase – the more valuable that keyword is.
However, if you find a large number of visitors are being directed – or should I say misdirected – to your site by a particular keyword or phrase, that keyword demands adjustment. Keywords are vital to bringing quality visitors to your site who are ready to do business with you. Close analysis of the keywords your visitors are using to find your site will give you a vital understanding of your visitor’s needs and motivations.
Finally, if you notice that users are finding your website by typing in your company name, break open the champagne! It means you have achieved a significant level of brand recognition, and this is a sure sign of burgeoning success.
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There are many steps to creating a successful travel blog, and some steps are more difficult than others. Personality is key in becoming a successful travel blogger, and your personality needs to come out through your online blog. So, the first step to creating a successful travel blog is to establish your unique persona. There are some ways to give your blog some life, the first way being using your real name on posts, throughout your website, and on social networking sites. This way, your readers are more likely to connect with you and your blog.
After establishing your blog persona, you should make sure it’s easy for readers to contact you by making your contact information easily available throughout your site. It is also helpful to give people different ways to contact you, whether it be through e-mail, Facebook, or Twitter, social networking sites keep people involved in your day. If you plan on being unable to access your computer or the internet for a period of time, let your readers know! You can use the Wordpress plugin WP-ContactForm or an out of office reply on your travel email account… Continue reading
Hitting the actual top of the blogs world involves lots of commitment from you which includes posting consistently, getting your market engaged in your blog, understanding when to express your opinion and being able to market yourself on line.These will be four of the “must do things” in order to obtain acknowledgement in the blogosphere but there are other elements of blogging which any time utilized, should really elevate your on-line brand and enable you to create those much sought after qualified prospects for your main business.We have posted five Multi level markeing blog site strategies which are often not addressed and just simply make sense when you analyze them. It really is about your voice and understand it properly, the belief aspect you’re after with your audience will follow rapidly which indicates prospects and income in your pocket.MLM Web Log Secrets1. Chat directly to your target market. What we indicate by this is your core target audience. Of course you’ll certainly have passing website visitors visiting your weblog however the “bread and butter” would be your mainstay audience. Help make them feel exclusive and while they will… Continue reading
So, how much traffic are you driving to your blog?… Now, in order to have a blog that produces a massive amount of traffic for your business and then turning that traffic into a massive amount of traffic, you need to promote it.
1. Search Engine Optimisation (SEO)
In order for the major search engines to know that your blog exists, you need to get it indexed by adding your RSS feed to your search engine accounts.
Install the All in One SEO Pack plugin and use it to add title, description and keywords for your blog, posts and pages.
In your back office, change the permalink settings for your blog posts from the url that includes the number to the one that includes the blog post title.
Where relevant, link your posts to your other blog posts as well as the other sites in your niche.
2. Blog Communities
Submit your blog to good blog communities. Google will index your blog as these communities have good search engine rankings. And you will start getting followers.
3. Blog Directories
Submit your blog to blog directories in the relevant category(ies). This is very powerful, it’s like being listed in the yellow… Continue reading
