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	<title>BlogCouch dot com &#187; Advertising Medium</title>
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		<title>Chapter 4 &#8211; The Who, What, When, Where, Why and How of AdSense Ads</title>
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		<comments>http://www.blogcouch.com/chapter-4-the-who-what-when-where-why-and-how-of-adsense-ads.html#comments</comments>
		<pubDate>Tue, 07 Apr 2009 13:55:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Advertising Medium]]></category>
		<category><![CDATA[Sore Thumb]]></category>
		<category><![CDATA[Web Page Visitors]]></category>

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		<description><![CDATA[HTML clipboardTwo of the most important axioms of Internet marketing are to know your advertising medium and know your audience. If your AdSense ad design and placement is driven by emotion and personal preference rather than facts, then you will ultimately fail as an Internet marketer. It is imperative to use ad designs that are [...]]]></description>
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