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Starting a new blog these days is about as easy as booting up your PC in the morning. You just press a button and let your PC do the rest. Many web hosts offer specialized blog hosting services which provide users with pre-installed blog software that is ready to use right away. In other words, when you purchase a specialized blog hosting plan, your first blog post is just minutes away. The difficult part is how to get people to visit your blog. What’s required is an effective marketing strategy that drives more traffic to your blog.

Out of the thousands of blogs that sprout up every day, only some manage to gain the level of popularity that almost every blog owner desires. Popularity, in terms of a blog, refers to the amount of traffic that the blog generates. A blog’s value is determined by its popularity. A blog that contains many interesting and useful articles is of no value if it attracts only a handful of visitors every month.

If you’ve just started a new blog and want to know how to get more readers, or… Continue reading

Blogs are an excellent medium for marketing a business and getting your point across. No wonder almost one in every five individuals has a blog. Free blogging platforms like Blogspot and WordPress.com make it all the more easier to get your blog up and running. These platforms offer bloggers the bare minimum they need to publish their blog posts. But why settle for the bare minimum when you can have much more? Self-hosted blogs like WordPress.org give you everything that you get with a free blog along with plenty of useful tools and resources which can help put your blog ahead of your competitors.

Following are the top ten advantages that a self-hosted WordPress blog has over any freebie blogging platform:

A self-hosted WordPress blog is completely under your control. You own your blog and nobody can interfere with what you post to it. Full control over your self-hosted blog means that nobody can shut it down unlike a Blogspot blog which can get shut down at any time without notice. This is biggest drawback of using a free blogging service. Your blog is owned by the blogging platform and the owner can delete your… Continue reading

I started writing my beginner’s guide to WordPress SEO  a while back, and have since done a load of posts on the subject, an article in the Search Marketing Standard, newsletters, and presentations. It’s time to let all the info of all these different articles fall into one big piece: the final guide to WordPress SEO.Note: this article hasn’t been updated yet since the beta release of my WordPress SEO plugin, but that plugin does cover a lot of the stuff needed below, so do check it out! When that plugin goes into a more stable development mode, this article will of course be updated.If you’re more of a visual type, try this WordPress SEO video. It’s an hour long presentation I gave at A4UExpo London, that covers most of what’s in here too. If you’d rather have me figure out what you should be doing, feel free to order a full site analysis by yours truly.2009 SEMMY Winner Blogs & Blogging categoryAs search, SEO, and the WordPress platform evolve I will keep this article up to date with best practices. If you don’t have the time to do this kind of optimization… Continue reading

Initially, these blogs were introduced as Weblogs that refer to a “server’s log file.” This was conceptualized when web logging was made available in the virtual market. Ever since its introduction in the mid-1990, web logging slowly inundated the virtual community and made the internet a prime source of information. With web logging, the user requires a website as well as a domain name. But in case of blogging, the writer just needs an account along with blog providers. In the majority of cases, the blogs are absolutely free of charge.

When blogging was introduced to the industry, people who wanted to be known all over the world took to writing a personal journal. However, such people do not become famous in the literal sense as they don’t become popular like the well-know personalities.

Usually, blogs are written by people for personal reasons. Just like a journal or a diary, the people can put down and express their ideas, sentiments and adventures online. The importance of blogs has increased tremendously with the onset of online businesses as they allow the businesses to improve and increase their productivity over the internet. This is the main reason… Continue reading

Regardless of whether the blog you are reading is a personal account marking an anecdote in somebody’s life or whether the blog relates to an advertising campaign presented by an international company to make prospective customers aware of their products, template design for these blogs is important. With a blog you can read a lighthearted, newsy account of somebody’s day with product advertising strategically slotted into that same blog. In other words, a prospective customer is reading about a product you might want to sell without your advertising appearing particularly overt or ‘in-your-face’.

Email AdvertisingEssentially, in such a case as advertising products through the use of blogging, embedded links, linking the blog reader back to an official product website is essential – and an essential component of the blogging template design. Subscribing to a blog newsletter is an ideal way of building your subscriber list to enable you to legitimately pursue the lucrative email marketing sector which is fraught with dangers to the unwary marketer following the CAN-SPAM campaign.

Product ReviewsMany people assiduously write a daily blog as a way of getting something ‘off their chests’. When it comes to product reviews, this can be… Continue reading