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Blogging has been around for awhile, however, many people don’t realize the power of blogging and how profitable blogging can be to their business. Many have heard about blogging but haven’t used this method of marketing because they’ve been always thought that blogging was for the teen agers and really haven’t paid attention to how this medium of marketing could be used in more productive ways. Professional blogging has become a whole new segment of internet marketing for those who are willing to put forth a little more efforts into their marketing and writing talents.

Professional blogging is by no means a new idea and many of today’s successful entrepreneurs have made an incredible amount of money by blogging professionally. You must have some understanding of today’s marketing technology and use some imagination with regard to how you can use this remarkable marketing technology to build a stronger and more effective marketing machine to promote your online business.

For those of us who have seen how effective blogging can be in promoting our opportunities have been handsomely rewarded financially for our efforts. This type of promoting is not for everyone, because you must take the… Continue reading

“So, what do I blog about each time?” is a question I often get from clients. To keep your blog active and healthy, I recommend blogging at least 3 times per week. However, that notion is overwhelming for many. Even though you may be an expert in a topic, your mind may go completely blank when it comes time to blog, and then at other times when you’re not blogging, your idea cup runneth over.

The primary thing to remember is that blog posts don’t have to be long and complicated. You’re not writing an article, a report or a thesis. Many times a blog post is only a paragraph consisting of a few sentences that contain your thoughts about something. Now, doesn’t that sound easier than composing a 600-word post each time you sit down to blog?

Here are 20 ideas you can use to help you create a blog post when you’re stuck for an idea:

1. Current events. Can you link what you do in your business to a current event? Open up your daily newspaper or your RSS news reader and see… Continue reading

by dorineruter

Why

The ultimate goal of a blog for business is to develop, nurture, and convert leads into sales. This is done by offering useful tips and resources regarding your industry’s services while simultaneously optimizing for keywords. By doing so, you attract and build trust with your audience, and when they are ready to purchase, the likelihood that they choose your company is much higher. My company, Roominate Marketing, started a blog six months ago. By providing useful content to small business owners, we’ve had over 5,000 page views and converted a number of readers into customers.

                More specifically, blogging: 

Is important because search engines like Google value websites with fresh content (blog posts)
Adds pages to your website, which is also important to search engines
Enables your company to become more searchable by relevant keywords; SEO benefits
Demonstrates your industry expertise to a broad audience; makes you a thought-leader
Provides a non-intrusive forum to reach leads on a consistent basis
Increases the ability of your website to have pages shared through social media
Helps you stay on the cutting edge of your industry
Allows you to capture leads through RSS, email subscription signups

How

Technically develop your blog for… Continue reading

by dorineruter

Blog is short for Web Log or Weblog and the Blogosphere is the online blog world, some parts of which are hyperlinked extensively to each other.This is the Wikipedia definition: Blog is short for weblog. A weblog is a journal (or newsletter) that is frequently updated and intended for general public consumption. Blogs generally represent the personality of the author or the Web site.I recommend that you read lots of people’s blogs to learn what blogs are. Go to your favorite search engine and type in the word ‘blog’ and the subject you’re interested in. For example, ‘web design blog’, or ‘blog music’, or ‘sports blog’. You’ll find lots of blogs that way.Blogs have become a way in which regular, non-technical people can post information to the Web as easily as they can access it.Why Are Blogs So Important?Well, they’re not that important, yet. But they could be soon, and most likely will be. In fact, some would argue that they are already vital in today’s Web business world. I am not ready to agree to that yet, but it is becoming more obvious to me over time that blogs… Continue reading

Blogs right now are in a way empowered. They are not just online “diaries” as they used to be. They are also currently used as communicating tools where everyone is given the chance to reach other people. And considering that blogs can be accessed by almost everybody, they are now being used by several individuals as tools for advertising.

Yes, you can even use your personal blog for salon marketing. You just have to note that your ads need to be more subtle if you plan to host it in your blog. Blunt announcements like “Go to our place and have a great haircut!” will not work. You have to learn how to pique your audience’s interest in a way that will leave them clamoring for more details from you.

One thing that you can do is to make your blog easy to read and informative. In terms of format, try to do away with writing everything in long sentences and paragraphs as they tend to be boring. If you can try to break down your thoughts in bullets and present it that way. Bulleted ideas are… Continue reading