Small Business: To Blog or Not To Blog

blogging

A weblog, or “blog” started out as a personal journal on the Web. They have evolved far beyond that initial concept. Now, weblogs cover as many different topics as there are people writing them. Some blogs are highly influential and have readership which exceeds most traditional newspapers, while others are mainly intended as personal journals to be shared with only family and friends. So, should you consider blogging?

The power of weblogs is that they allow millions of people to easily publish their ideas, and millions more to comment on them. Increasingly people write, read and comment on blogs. Many people mistakenly believe that blogs are only personal diaries. More and more, blogs are being used by businesses to attract customers. Since blogs now come in all flavors, let’s look at the basics of blogging.

A blogger is someone who writes a blog. The “Blogosphere” is a word used to describe the online community of bloggers and their writings. A blog differs from a website only because it is a website that is updated frequently, most often displaying its material in journal-like entries. An entry, a post, or a posting, are the terms often used to… Continue reading

7 Questions To Ask Yourself BEFORE Starting A Business Blog

blogging

Blogging is the latest buzzword in online marketing and PR. But with so many marketers jumping on the blogging bandwagon, few people are giving a thought to whether blogs are really up their alley, or taking the time to consider the best ways of going about it. If you are planning to start a business blog, ask yourself these questions before you take the final plunge.

1. Do you really need a blog?

Writing and maintaining a blog takes a certain degree of commitment, as well as a passion (or at least a liking) for stringing words into a decent sentence. If you don’t enjoy writing that much, you could always create an audio or video blog. But would your business objectives really be served by starting a blog? Or could other methods of online marketing – like SEO, ezine advertising or newsletter publishing work just as well, if not better?

2. Whom do you want to reach with your blog?

The first step to reaching your audience is understanding where they go to find information about your products. If your audience largely consists of people who live in your town or use products that they… Continue reading

How to Create a WordPress Blog For Your Internet Business Opportunity

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A blog is a type of website maintained by means of regular entries of commentary, descriptions of events, graphics and or video. A blog is a very simple method for promoting your individual internet business opportunity with practical and valuable content; content that can be applied to any business whether online or offline.

The written content you post on your blog is referred to as a “blog post.” Your blog posts can show up in the search engine results of Google for specific keywords that are in your posts. For example, if you wrote a blog post about “the difference between top tier direct sales and MLM,” your blog could show up in Google’s results when someone searches for “top tier direct sales”. Blog post entries are generally displayed in reverse-chronological order.

Blogs provide commentary on a particular subject or can function as more personal online diary. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. The ability for readers to leave comments is an important element of many blogs. Most blogs are generally text, although most will also include photographs and videos. Micro blogging… Continue reading

Your Blogging Business – Establish Credibility and Make Money With Your Blog

blogging

The blogging community has come a long way in the last seven or eight years. A few years ago, bloggers numbered only a few thousand. Today, there are more than 500,000 bloggers around the world, and there is no sign of the blogging business phenomenon slowing down. Every day, new bloggers are making their online presence known. How exactly are bloggers able to keep their blogs going?

Just like any other online venture, there are costs involved in keeping up a blog. These costs may include hosting, domain registration, maintenance fees and other costs associated with keeping a blog up and running. So if you are thinking of establishing a blog presence, you need to have a budget set aside or consider advertising to offset the costs.

You may not agree with placing advertising on your blog, believing that doing so commercializes your blog. A blog is a personal venture, one where you voice your opinion about things that matter to you and to your readers. Advertising on your blog may appear, in your view, to dilute your message. However, the fact is that advertising can give your blog strength and credibility to your readers. Many… Continue reading

Blogging Can Promote Your Business Website

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Article by Paul Coulter…