Newsblogging: How To Get Readers And Google To Love Your Blog
by robpurdieThe New News
Do you think Google should help people find articles and posts from the news companies that are suing them over copyright issues? The search giant has no choice but to send traffic to people who are willing to make their content available on generous terms, and to avoid indexing content that others claim copyright to. This has always been a factor driving online citizen journalism. It turns out that corporations, nonprofit organizations, religious groups, and political campaigns can also be journalists, and that their journalism can have just as much influence as citizen journalists or media moguls if it’s well researched and well produced.
The Origins of Newsblogging
“Newsblogging” is a term I more or less invented to describe a style of blogging we stumbled onto in 2007, and then refined at the online PR firm, Patron Saint Productions. Our process was innovative and our results were extraordinary, so I spun the service off into a separate company in 2010. I partnered with a former employee, David Reich, to create SixEstate Communications. I believe that newsblogging will rapidly spread in the coming years and we’ll see an increasing proportion of… Continue reading


