How important is having a blog?
by liewcfIs having a blog central to a social media plan and if so how should it be used?
Something that is often missed or passed over by many commentators when talking about the effective use of social media is the importance of your own website or blog in the context of your social media activities. Indeed listening to some all you need to do is have a Facebook account!
No. This is not the case; its selling yourself and your firm far short
Working with a blog should be central to everything you do. Don’t let web designers or agencies who want to develop an expensive Web 1.0 style website tell you differently; refer them to this blog post.
The social media provide the means to build rapport, relationship and trust; this is where you become known, liked and trusted but its not where the business is conducted.
Why?
Because this is done back at your blog. The blog should be you centre or hub where everything is pulled together in one cohesive, substantive and all encompassing centre of excellence.
The social media utilities are where you create excitement interest and enthusiasm, your blog is where you pull… Continue reading